Finding the top real estate agents has become a lucrative business model for many companies including Real Trends, Zillow, Thumbtack, Angies List, Yelp, Super Real Estate Agent and Referz.com. More and more real estate brokers are competing for the business of home buyers and sellers to be the first to connect clients with the best real estate agent in their area. A Google search for the term, “top real estate agents” results in a number of companies who are monetizing the recommendation process either through agent marketing or a cut of the real estate agents commission in the form of a referral fee. Let’s take a look at these different review services to see how they work.
Real Trends Best Real Estate Agents
Real Trends has generated a lot of attention over the past few years due to their publishing the results of their top real estate agents in the Wall Street Journal. This is a great marketing opportunity for the agents who get mentioned and being able to say that you have been featured in the Wall Street Journal brings a lot of credibility to the agent. They create different lists based on individual real estate agents and agents who work together as a team. They also create lists of the best agents based on transaction volume and sales volume.
Zillow Real Estate Agent Search
Zillow allows any real estate agent to register with their real estate agent directory service. You can sort agents based on “most active”, “most recent sales”, “best local reviews”, and “most listings” in the area you’re searching. Agents are able to build a profile by including their current listings as well as their past home sales. They can also provide their bio, a marketing video and past client reviews.
Zillow makes money from real estate agent advertising. In this example, the real estate agent has paid to be the featured agent for the listing. He has paid to be a Premier Agent. If you want to see the house, you can contact him through the form on the listing.
Thumbtack Best Real Estate Agents
Our home seller was unable to find a way to search for real estate agents using Thumbtack, instead, the home seller completes a form through their website and a recommendation is made based on their needs. The client completed the form that includes fields such as “client goals”, “property type”, “number of rooms”, “square footage”, “price range”, “details”, etc.
Angies List Real Estate Agents
To find a top real estate agent with Angies List you need to be a member of their service. They offer a free membership option as well as a Silver of Gold membership. We decided to try out their free service. Joining was easy, we just needed to provide our name, home address and email address for their Green membership. We found 36 real estate agents through their search service that were located within 10 miles of our house. Most of them had at least five reviews, however this was really the extent of the information Angies List provides for the real estate agents listed in their directory. We didn’t find the service to be very valuable since it didn’t provide any information on their past sales history or home marketing examples.
This is an example of a real estate agent page through the Angies List review service.
Yelp Real Estate Agent Reviews
We did not find the Yelp real estate agent reviews to be very helpful when choosing a real estate agent. Again, they don’t provide very much information about the real estate agents sales history, background, experience or marketing. They provide reviews from past clients and that’s about it. A Harvard Business School study in 2013 showed that about 16% of reviews on Yelp were fake. They have taken efforts in recent years to filter out fake reviews and by most accounts they have done a good job. We have read accounts from some users who claim that Yelp favors the most active reviewers on their site and if you have only reviewed a few businesses or if it’s your first review, they may not include it. We can’t confirm if this is true or not.
Super Real Estate Agent
Super Real Estate Agent is a local real esate agent list compiled by Twin Cities Business and Mpls. St. Paul Magazine. According to their website, “all Super Real Estate Agents have been evaluated based on overall client satisfaction and whether a customer would highly recommend them to a friend”. Real estate agents are nominated by subscribers of Mpls. St. Paul Magazine, subscribers of Twin Cities Business magazine, a sampling of homebuyers who had a recent experience with real estate agents (received a paper ballont survey), and all Super Real Estate Agents who appeared in the previous year’s listings. The results are published in their annual Super Real Estate Agent addition in November.
Superrealestateagent.com also offers an online search option to find a real estate agent by city.Published in Tags: Angies List real estate Super Real Estate Agents Thumbtack real estate top real estate agents yelp real estate agents zillow best agents